Necessity is the mother of innovation.
Things must be broken down before they can take new shape.
Many brick-and-mortar businesses need DIGITALIZATION !
Which isn’t just selling products online, but inventing new products.
Here are just a few examples of innovation born out of crisis necessity…
And many other “unicorn” businesses were created between 2007-2009 because change was much needed in their parent industries.
They didn’t just post ads on Google to sell traditional goods….
These brands invented an entirely new category, because their industries were on the brink of death.
Stay tuned for my next post, where I will share how YOU can digitize YOUR business!