CES 2025 has wrapped up, showcasing the latest tech trends. Reflecting on these developments, it’s the perfect moment to consider which startups will rise to prominence in the coming year. Startups in 2025 will have the opportunity to capitalize on emerging trends, developing innovative solutions that address evolving market needs.
Sports
The sports technology sector is seeing exciting advancements, with startups introducing innovative devices that enhance athletic performance and training methodologies. At AJProTech, we’re proud to play a role in supporting the success of some of the sports tech startups shaping the future of technology in 2025. Here are six notable companies making significant strides:
1. Whoop – Advanced Fitness Tracking
Whoop has developed a sophisticated fitness tracker favored by professional athletes. The device monitors various health metrics, including heart rate variability, sleep stages, and recovery levels, providing users with actionable insights to optimize their training and performance.
2. Catapult – Performance Analytics Technology
Catapult specializes in performance analytics for sports teams. Their wearable devices collect data on athletes’ movements, biometrics, and workload, enabling coaches to make informed decisions to enhance performance and reduce injury risks.
3. STRIVR – Immersive VR Training Solutions
STRIVR offers immersive virtual reality training solutions designed for athletes. By simulating game scenarios in a controlled environment, athletes can improve decision-making skills, reaction times, and overall performance without physical strain.
4. Huupe – Smart Basketball Hoop
Huupe has introduced the world’s first smart basketball hoop, equipped with real-time analytics, training programs, and performance tracking. Features include shot and distance tracking, daily challenges, and the ability to stream favorite apps, offering a comprehensive training tool for basketball enthusiasts. AJProTech collaborated with Huupe to design and develop this innovative product, and our design was honored with the prestigious iF Design Award.
Wearables
The wearable devices industry is undergoing a transformation, driven by advancements in technology and evolving consumer demands. Two of the most intriguing emerging segments are smart jewelry and smart clothing. Smart jewelry seamlessly combines fashion with health-tracking capabilities, offering features like sleep monitoring, stress detection, and activity tracking in sleek, stylish designs. Meanwhile, smart clothing integrates sensors and innovative fabrics to enhance performance, monitor biometrics, and even adapt to environmental conditions. As these technologies continue to evolve, they are redefining how we interact with wearables, making them more seamless, functional, and fashion-forward than ever before.
While traditional wearables continue to evolve, new advancements in wearable technology are reshaping the landscape. For instance, some devices integrate AI-driven personal assistants, offering hands-free interaction through voice and gesture controls. Others focus on enhanced hearing augmentation, using advanced signal processing to improve sound clarity, filter background noise, and personalize audio experiences.
1. Oura – Smart Ring for Health Monitoring
Oura has gained recognition for its smart ring that monitors various health metrics, including sleep patterns, physical activity, heart rate, and body temperature. The ring wirelessly transmits data to a smartphone app, providing users with comprehensive health insights. Since its initial launch in 2015, Oura has released subsequent generations, with the latest version offering features like 24/7 heart rate monitoring and blood oxygen measurement. By September 2024, Oura had sold over 2.5 million rings, underscoring its popularity among health-conscious consumers.
2. Amazfit – Diverse Range of Smart Wearable Devices
Amazfit offers a variety of smart wearable devices, including smartwatches and fitness bands, designed to cater to different user needs. Primarily recognized for its extensive lineup of smartwatches, the company has recently expanded into other wearable categories. Notably, the company introduced the Amazfit Helio Smart Ring, a budget-friendly alternative in the smart ring market. Priced at $199.99, the Helio Smart Ring offers health tracking features such as sleep monitoring, AI coaching, stress level assessment, blood oxygen measurement, temperature tracking, and period tracking. However, it faces challenges like limited battery life, requiring a charge approximately every three days, and a restricted range of sizes. While it provides a broad overview of health trends, its tracking accuracy may not meet the standards of more established competitors like the Oura Ring. Despite these ventures into new product categories, smartwatches remain the cornerstone of Amazfit’s offerings. The company continues to innovate within this space, delivering devices that balance functionality, design, and affordability.
3. Sensoria – Smart Wearables Focused on Fitness and Wellness
Sensoria is an amazing startup that perfectly aligns with the future of smart wearables, IoT, and AI-driven health tracking. Their approach to embedding smart textile sensors into everyday wearables is a game-changer for sports, healthcare, and remote patient monitoring. Their products, such as smart socks and upper garments, provide real-time data on parameters like heart rate and activity levels, aiding users in enhancing performance and reducing injury risks. Their work proves that wearables are no longer just gadgets—they are essential tools for better performance, injury prevention, and health monitoring. Sensoria is definitely a startup to watch! 🚀
4. Circular – Personalized Health Insights Through a Smart Ring
Circular offers a smart ring that focuses on delivering personalized health insights. Equipped with sensors to track sleep stages, heart rate, and activity levels, the ring analyzes the data to provide tailored recommendations for improving health and well-being. Its discreet design ensures users can comfortably wear it throughout the day and night, seamlessly integrating health monitoring into daily life.
5. Nuheara – Smart Hearing Solutions and Assistive Devices
Nuheara specializes in smart hearing solutions, offering assistive devices that enhance audio experiences. Their products, such as the IQbuds series, allow users to personalize sound settings, control ambient noise, and stream music or calls directly to the earbuds. Nuheara’s technology benefits individuals with mild hearing challenges and those seeking customizable audio experiences in various environments.
These companies exemplify the dynamic advancements in wearable technology, providing consumers with innovative devices that promote health, fitness, and personalized experiences.
6. Humane – AI-Powered Wearable Device
Humane is developing a screenless AI wearable designed to replace smartphones. This compact device projects visual information onto surfaces and enables voice-controlled interactions, allowing users to stay connected without a traditional screen. Humane aims to redefine how consumers interact with technology in a more seamless and natural way.
7. WIN Reality – VR Sports Training Tracker
WIN Reality is a virtual reality-based training platform designed to help baseball and softball players improve their skills through realistic, game-speed simulations. The WIN Reality team partnered with AJProTech to design a lightweight, ergonomic, and highly accurate wearable device to track players’ movements in virtual reality, capturing bat movements during fast-paced gameplay without disrupting the athlete’s natural motion.
Others
- Rabbit – AI-Powered Pocket Assistant.
Rabbit is revolutionizing personal technology with its AI-powered handheld device that acts as an intelligent assistant. This device enables users to navigate applications, control smart home devices, and interact with AI seamlessly, offering a new approach to intuitive, voice-driven computing. - Xreal – Augmented Reality Glasses.
Xreal (formerly Nreal) is a leader in consumer-focused AR glasses, offering immersive experiences for entertainment, productivity, and gaming. With sleek designs and high-quality displays, Xreal’s AR glasses bring digital content into the real world, providing users with futuristic, hands-free computing experiences. - Framework – Modular Laptop.
Framework focused on making sustainable, modular laptops that are designed to last longer and be repairable, aiming to reduce e-waste. They promote the idea that lasting products contribute more to sustainability than disposable ones. Their laptop is highly customizable, with users able to replace parts to extend its life. Framework openly discusses its environmental challenges, including how even they have a long way to go to be fully sustainable.
Creating Impactful Solutions
2025 is shaping up to be a year of bold innovation, with startups leading the charge in industries ranging from tech to sustainability. These companies are not just creating new products; they’re reshaping the future with groundbreaking ideas, making them ones to watch closely. Stay tuned to learn what’s hot in robotics, XR, mobility, and beyond, as these startups continue to introduce fresh solutions and revolutionize their respective fields.
At AJProTech, we know the journey from an innovative idea to a market-ready product can be intricate. We have been specializing in consumer electronics development since 2014, transforming groundbreaking ideas into mass-produced products. From research and industrial design to hardware development, connectivity, and mobile applications, we provide end-to-end solutions to ensure your product succeeds. With over 50 successful projects and more than 300,000 devices currently in use, we’re here to guide you through every stage of the product development lifecycle.
